Reference

Marketing and Advertising

Categories

* Associations
* Trade Fairs & Trade Shows

Sites

* Communication and Mass Media Collection
Search journals focused on all aspects of the communications field. Key subjects covered include: advertising and public relations, literature and writing, linguistics, and many more.
Access this with your library card number and PIN, or at our libraries.
* ABC, the New Zealand Audit Bureau of Circulations
Provides accurate and up-to-date circulation figures to advertisers, advertising agencies, publishers and the public from over 300 publications.
* AdAge
Online version of Advertising Age - one of the major Marketing & Advertising Industry Magazines.
* Adbusters
A global network of artists, activists, writers, pranksters, students, educators and entrepreneurs dedicated to reinventing the outdated paradigms of our consumer culture and building a brave new understanding of living.
* Advertising Standards Authority (ASA)
A self-regulatory body, not established by legislation. Developed and maintains a set of codes of practice for specific categories of advertising. Includes decisions made by the Advertising Standards Complaints board since 2000.
* Affilorama
Affilorama is a locally run, free to join, affiliate marketing education site that teaches people how to start their own online business.
* Environmental Choice
Voluntary, multiple criteria based environmental labelling programme, which operates to international standards and principles. Initiated and endorsed by the New Zealand government
* History of Advertising Trust
The History of Advertising Trust encourages and subsidises the study of UK advertising and brand communications. Through HAT Archive, it rescues, preserves and conserves the industry's history and its best work. HAT makes this material available to everyone, by personal study at the Archive, through travelling exhibitions with no charge for admission, or by commissioning research from the Archive.
* Newspaper Advertising Bureau (NAB)
Its main purpose is to act as a link between advertising agencies, clients and member newspapers. Its main objective is to promote newspapers as the advertising medium
* NZ marketing magazine