Web Resources

Tourism New Zealand

This is probably the most up-to-date market information resource, includes a comprehensive analysis of all of New Zealand's international markets. If you register (for free) you can access additional information but you will need an email address to do this.

PureNZ - Tourism New Zealand

A valuable insight into the marketing of New Zealand to the world.

Library Resources

Tourism News, New Zealand Tourism Board (serial)

Provides an up-to-date analysis of tourism marketing initiatives.

Inbound Market Guide: Navigating Opportunities, New Zealand Tourism Board, 1997

Provides a useful if slightly dated analysis of emerging and established markets for the New Zealand tourism industry. This includes the United States, Australia, Belgium, Chile, Denmark and many other countries.

New Zealand Tourism in the 90s, New Zealand Tourism Board

Analyses marketing initiatives, and investment in New Zealand tourism.

Tourism Research Bibliography 1994-1996, Ministry of Commerce, 1997.

See the Marketing Research section.